In Episode 44 of The Town Square Podcast, host Trey Bailey sits down with Allen Martin, Downtown Coordinator, and Laura Sullivan, Tourism Coordinator for the City of Covington, for an engaging, wide-ranging conversation about the past, present, and future of downtown Covington. From nostalgic stories of childhood adventures and band days to groundbreaking tourism data and economic development plans, this episode captures the heart and hustle behind Covington’s growth. The trio discusses how strategic film tourism, community-focused events, and smart city planning are turning Covington into a nationally recognized destination with over 774,000 unique visitors and \$130 million in visitor spending.

Listeners will learn about major upcoming projects like a new microbrewery, studio space, food hall, and the city’s ambitious Downtown Master Plan, all while enjoying the rich personality and humor of two local leaders deeply invested in their community. With shoutouts to the Covington Downtown Development Authority, Discover Covington, and the power of partnerships, this episode is a must-listen for anyone who loves the square, believes in smart growth, or just wants a peek into how Covington continues to thrive.

“Our mission is to promote our community for the people who live here and the people who want to visit here.” - Ken Malcom, City of Covington Director of Tourism and Downtown Development.

Ken answers questions about the events surrounding Independence in the Park on July 4th AND talks about the balance of tourism and local citizen needs/wants.